Blurring the Lines Between Tangible and Digital

7 February - 6 March 2022
Los Angeles, CA, USA

 

The Billboard Creative eighth billboard exhibition was a showcase of 30 NFT photographs by artists from across the globe, located in clusters throughout Los Angeles neighbourhoods.

Developed in partnership with Obscura.io, a community-run platform facilitating opportunities for photographers to pursue projects through the sale of NFTs, the exhibited works were submitted in response to a public post on Discord and selected by Artist Mona Kuhn and Obscura’s co-founder Alejandro Cartagena. By bringing the emerging digital medium of NFTs to the streets of Los Angeles, the exhibition blurs the line between the tangible and the digital, the traditional and the modern, and the micro and the macro.

Mickey Smith’s BLOOD was chosen for exhibition and displayed on the corner of Crenshaw and West Florence in Los Angeles. Curators Mona Kuhn and Alejandro Cartagena discussed the exhibition with The Billboard Creative, read the interview.

“By the time something is in a museum or gallery, it’s already a reflection of what has happened. Not to throw dirt at that way of creating a culture, but the idea of a museum is centuries old, and it’s time to nudge a little bit and see what happens if we do it a different way.”

— Alejandro Cartagena, Artist + Co-Founder of Obscura.io